swooshrank

We take the job. Not just the first draft.

Seven workers. Each one is hired for a finished outcome — the reply published, the site live, the articles on it — not a suggestion you still have to execute. Each has a job title, a written scope, and a person accountable for it. Yours.

Book a demoSee the roster

Thirty minutes. We show you the product doing the work, not slides.

The job

A one-star review lands at nine on a Saturday night.

A tool
Sends you a notification.
A worker
  1. Reads it
  2. Works out what it actually is
  3. Drafts the reply under your rules
  4. Checks it against what it may never say
  5. Publishes it

You read it in the morning.

Efficiency is one lever with two ends.

Around nine tenths of most jobs is procedure. Hand that part over and the arithmetic goes one of two ways. Either way the hours come back to you, and you spend them running the business instead of working through the queue.

Keep the output, cut the hours
Keep the output, cut the hours. You spend one or two hours where ten used to go. Take this end when the cost of the work is the problem.
Keep the hours, multiply the output
Keep the hours, multiply the output. The same week covers five to ten times the ground. Take this end when what you can get out of the door is the problem.

Seven roles. One shared memory.

Five tools that have never met is five tools' worth of homework. These seven share a single memory.

How the shared memory works: Your Google Business Profile, Your Facebook page, Your website, Every review and comment that arrives, The brief we agreed, The rules you wrote, Every reply you have approved or edited all feed one shared memory. Theo, Ruth, Nina, Owen, Jim, Casey, Mara read from it before they act, and write back what they learned, continuously.

Nobody here has to be told twice. Every worker reads that memory before it acts, then writes back what it learned, so the next one starts where the last one stopped.

Choose a record to read

Choose a name below. Each record says what that worker does and what it hands you when it is finished.

Theo decides how the whole thing looks, then stands behind the decision.

Nine design systems are already finished — type, palette, layout and motion, worked out before your project started. Theo assigns the one that fits your trade, takes the accent colour out of your own business, then argues with his own choice before anything is built on it.

What lands on your desk

One finished look, applied to every page. Not three options for you to pick between.

Accountable — A person signs the choice off before the build starts.

What it saves you

Normally you pay for the exploration, pick one of three directions, then pay again for the revisions. Theo's nine systems were finished before you arrived. Nobody sends you options, so you never have to send anything back.

What it actually does

  • Assigns one of nine systems, each finished before your project began
  • Chooses and licenses the type pairing, never a platform default
  • Takes the accent colour out of your business, not a palette generator
  • Re-lights and re-crops your photographs — a phone shot of a finished job, made to carry a page
The same cheeseburger and fries at table height in warm light, the plate sharp and the room behind it thrown out of focus.
A cheeseburger cut in half on a white plate, shot from above with a phone flash on a scratched table crowded with a ketchup bottle, a used napkin and a half-drunk glass.
The sourceWarm, on location
Choose a direction

Direction A — table height, warm light, the room left soft behind the plate.

A tool hands you both of these and asks which you prefer. Theo picks one and puts his name on it. He decides your type and your colour the same way.

Ruth works out what you actually do, before anyone builds anything.

Before a page exists, Ruth reads what is already out there about you: your site, your Google Business Profile, the way you describe your own work. She names what is missing and writes the brief everyone else builds from.

What lands on your desk

A written brief in your own words, with the gaps named. Everything after is built from it.

Accountable — It is the first thing we agree on, together.

What it saves you

Everyone skips the brief, because nobody wants to bill for it. Skip it and the project gets rebuilt six weeks in. Rebuilding is the only genuinely expensive thing that happens here.

What it actually does

  • Reads your existing site and your Google Business Profile
  • Names the services, areas and claims you already make in public
  • Flags what is missing while it is still cheap to fix
  • Hands the same brief to everyone else, so nobody guesses

Nina builds the site, puts it live, and hands you the keys.

Nina builds every page, plus the sitemap, robots file and structured data that let search engines read it. She registers the domain in your name, ships it to hosting, and wires up analytics before you see it.

What lands on your desk

A live site on a domain you own, indexed and being crawled. Not a mockup to approve.

Accountable — A person here signs the build off first.

What it saves you

The same launch normally means briefing a developer, a designer and whoever sets up analytics, then waiting on all three in turn. You give Nina one brief and get a live site. What you stop paying for is the waiting between the three of them.

What it actually does

  • Registers the domain in your name — you own it, not us
  • Writes the sitemap, robots and structured data at build time
  • Connects analytics and Search Console on day one
  • Fails the build outright if one link on the site is dead

Owen writes the articles and publishes them.

Owen answers the questions your customers actually type into Google, properly rather than padded, and that is what makes you findable. Then the articles go live on your site. You are never handed a folder of drafts to deal with.

What lands on your desk

Ten articles live on your site the day it launches. Not ten briefs in a document.

Accountable — A person reads every one before it publishes.

What it saves you

Ten articles at fifteen hundred words is most of a month for one writer, before the editing rounds start. Owen's arrive published. You never read a first draft, and first drafts are what eat a calendar.

What it actually does

  • Around fifteen hundred words, at a plain-English reading level
  • Two or three outside sources each, every link checked to resolve
  • No invented statistics, awards or reviews. Not once, not as filler
  • Writes the questions block and the links between articles

Jim is the one worker here that runs with nobody watching.

Jim reads every new Google review and Facebook comment, works out what it is under rules you wrote, drafts the reply, and either publishes it or sends it to you. Every thirty minutes, all night.

What lands on your desk

A reply published under your name. Not a draft waiting in a queue for you.

Accountable — You. He escalates to you; you never chase him.

What it saves you

A person answering reviews checks when they remember to. Jim checks forty-eight times a day. The one-star that lands at two in the morning is answered before you wake up, and nobody had to remember it.

What it actually does

  • Checks every thirty minutes, and holds replies inside your quiet hours
  • Sends legal, safety, refund and staff-accusation cases straight to a person
  • Never sends a reply he is under sixty percent confident in
  • Learns from the replies you edit, so the next draft reads like you

Casey turns the work you actually did into posts, and puts them up.

Casey plans the month, writes the posts and publishes them on your Facebook page on the days you agreed. The material comes out of real work: a job you finished, a question customers keep asking. Nothing is written to fill a slot.

What lands on your desk

Posts published on your page, on the days you agreed. Not a calendar to work through.

Accountable — A person here approves the month before anything goes out.

What it saves you

Posting loses every week, because it is never the most urgent thing on the day. Casey has no most urgent thing. The saving is not the ten minutes a post takes. It is the eleven months a year it otherwise never happens.

What it actually does

  • Plans the month up front, and you see it before anything publishes
  • Writes from work you actually did, not a generic prompt list
  • Carries your site's type and palette across to the page
  • Posts on the agreed days, not when somebody remembers

Mara gives every customer one thread, whichever way they reached you.

A text, an email, the form on your site — Mara pulls all three into one thread per person. She answers the straightforward ones and puts the rest in front of you with the history attached. She also sends the review request once the job is done.

What lands on your desk

Messages answered, and a review request that lands in the customer's inbox. Not a triage list.

Accountable — A person here owns the inbox and reads what goes out.

What it saves you

Three inboxes means three places to check, and one customer who gets answered twice or not at all. The money is not in the minutes. It is in the message nobody answered.

What it actually does

  • Collapses email, text and web-form messages into one thread each
  • Answers the straightforward ones, hands you the rest with the history
  • Sends the review request by email and tracks the reply back
  • Shows who is carrying each conversation, so nobody answers twice

Something that can act for you with no chain of command is a liability.

So there is one, written down before anything runs. You hire a worker the way you would hire a person, and the same guarantees hold for as long as it works here.

How you hire one

  1. 01

    A call

    Thirty minutes. You name the job that keeps coming back. If we have no worker for it, we say so.

  2. 02

    A written scope

    What it does, what it must never do, who it escalates to, and what finished looks like.

  3. 03

    Probation

    It drafts, you approve. Nothing goes out under your name that you haven't read.

  4. 04

    It runs

    It handles the straightforward work and sends you the rest. You set that line, and can move it.

And these hold the whole time

  • Probation — Ten approvals you didn't have to edit before it sends on its own.
  • A confidence floor — Under sixty percent confident, nothing sends. Your rules can't override it.
  • Rules in plain English — You set what happens to a five-star and a one-star, per platform.
  • Escalation always wins — Legal, safety, refunds, discrimination, a claim against staff. Always a person.
  • Guards, not judgement — No admitting fault, no confirming customers, no banned phrases.
  • A pause and a ceiling — Paused, it still reads and drafts and stops sending. Each has a monthly cap.

One screen shows you who is on shift and who is waiting on you. It also shows what each worker may do without asking.

One runs unattended: no person in the routine path. Six deliver the finished job, each with a person here accountable.

The questions people actually ask.

What does “we take the job” actually mean?

It means the finished thing is the deliverable. The reply is published, the site is live on your domain, the articles are on it. Most AI stops one step short of that — it produces something and hands it back to you to check, format, publish and chase. That last step is the whole job, and it is the part that never gets done. So we do it.

Which of these can I actually get today?

All seven. Jim is the one that runs unattended — a real loop, checking every thirty minutes, with no person in the routine path. The other six deliver finished work with a person here accountable for it: the site goes live, the articles publish, the design gets decided, the brief gets written, the posts go up, the messages get answered. That is the whole list, and it is the same list we will give you on the call.

What does it connect to?

Today: your Google Business Profile and your Facebook page. You authorise those yourself and you can withdraw it whenever you like. We ask only for the access a worker needs to do its job, and what it reads is used to run your work — never pooled with anyone else's.

Does this replace someone on my team?

That isn't what it's for and it isn't what it's good at. A worker takes the repetitive part of a job — the part nobody gets to at the end of the day — so the same people cover far more ground. Every worker needs a supervisor who knows your business, which is a job it can't do and shouldn't try.

Hire the first one.

Pick the job that keeps landing back on your desk. We'll tell you on the call whether we have a worker who can finish it, and say so plainly if we don't.

Book a demo

Thirty minutes. A straight answer about whether we can help.